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TikTok monetization: 5 solutions to earn money

Simon Lebrun
December 6, 2022
Last modified on
May 17, 2023
Make money on TikTok influencer content creator

Having passed the billion monthly active users mark , there's no doubt that the TikTok application is attracting a large audience with its short and entertaining videos.

Originally created to allow people to communicate and express their creativity, TikTok has gradually become a real work tool for many users, both content creators and companies.

This rise in popularity means that the platform is full of opportunities for your business and for monetizing your account, and many creators are finding real success on the platform and managing to make money on TikTok.

Today, thanks to the program TikTok Creator Next you can earn money with a video on TikTok but not only. There are other ways on the social network to monetize your content, via a challenge or a collaboration with your favorite brand for example.

If this is your goal, here are the top 5 ways to make money with TikTok:

Collect tips or donations

The gifts

Video and live gifts allow you to earn money on TikTok through viewer "reactions". When a user likes a video or live content, he can react to it by sending a virtual gift. These gifts are purchased using the stock of coins (or wedges) that the user has in their TikTok account, and these coins themselves are purchased in batches using real money.

Tips on TikTok

In addition to gifts, TikTok recently allowed its users to tip influencers with more than 100,000 followers. Unlike gifts, tips are not sent in reaction to published content.

It's simplya sum of money that a user sends to his favoriteTikTok influencer, via tip platforms. Tipeee, Ko-fi and Buy Me a Coffee can indeed be connected to your TikTok account and work as a tip jar.

Collaborate with your favorite brands

To earn money on TikTok, users can also collaborate with brands. Product placements have been part of the influencer world for several years now and have also become more popular on the platform.

Anyone with a TikTok account with a certain number of subscribers can monetize their audience . The creator will then be paid by brands to promote their products or services. 

There is no real minimum audience, since it depends a lot on the niche, and the type of content produced by the TikTok creator. But the number of subscribers will necessarily impact the amount of the remuneration. The bigger the audience, the more expensive the collaboration will be. 

To be contacted by brands, you can join the TikTok creator marketplace. The latter allows brands to find you more easily when they are looking for profiles in their niche. They have access to detailed data and analysis on your TikTok account, your performance on the platform, your content and your audience.

Regarding compensation, companies can offer you free products or pay you according to the number of views your TikTok will get

Access to the creator's fund

Until now, the TikTok creator's fund was not really unanimous. In fact, the calculation of the remuneration paid to the creatorswas considered largely insufficient.

For this reason, a creator was getting between 10 and 20 euros for a million views onaverage. It was therefore not possible to make a real income from his activity on TikTok.

However, TikTok recently launched a beta version of a brand new background for the creators of the application. This one is only for videos that last more than a minute. 

The remuneration is now one euro per thousand views. But not all views are counted. Viewing time, engagement under the video and adherence to community rules also play a role in the algorithm's calculation. The country in which the viewers are located also affects the final amount.

In sum, for a video with one million views, creators can earn between 500 and 1,000 euros.

So this is a pretty impressive increase in creator compensation. It opens upnew opportunities for influencers on TikTok, and also encourages them to produce longer content.

This remuneration is also an opportunity for content creators to become more professional. They are indeed encouraged to increase the length and quality of their TikTok videos thanks to the funds that this type of content unlocks.

Please note: you need to have 10,000 subscribers on your account and 100,000 views in the last 30 days to enter the beta version of this new TikTok program. To reach this goal, we highly invite you to read our article on how to gain subscribers on TikTok 😉

Participate in TikTok challenges

The start-up Qeels promotes participation in challenges on TikTok.

This platform offers a new monetization for content creators.

To do so, you just have to choose a challenge and make a creative video, while respecting the imposed instructions. The creators who accumulate the most views and likes, earn money, in proportion to their place in a ranking. It is not necessary to have subscribers on TikTok, everyone can participate in the challenge and try to win money via TikTok!

Sell your products with the shopping functions

The TikTok application and the e-commerce platform Shopify have formed a partnership. This partnership gives access to very useful features to boost your marketing campaigns on the social network. 

It aims in particular to simplify the creation and tracking of ads on the social network. Not to mention that you can also tag products in your videos. 

TikTok is developing more and more in this direction, to allow brands to sell their products as easily as possible directly from the platform. For companies, it is possible to encourage users to produce content around their products. This is called UGC (or User Generated Content).

TikTok: a new monetization opportunity

The ways to make money on TikTok are therefore becoming more and more diversified. The platform is creating more and more opportunities for accounts that produce quality content and build an audience. 

This allows many creators to make a living from their work and to create more and more quality content with peace of mind. For companies, it is also an opportunity to generate revenues linked to the visibility they are able to generate on the application. 

To conclude, TikTok is a platform that is becoming increasingly attractive to users, content creators and brands alike.

We'll support you in creating content and setting up effective campaigns on TikTok, ensuring that our actions are in line with your marketing objectives

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