Reinvigorate awareness of Magic: The Gathering among a younger audience that may not be familiar with the game.

Gather and develop an emotional relationship with the TikTok community in order to increase brand awareness.

Generate awareness and drive to store around the Diesel Library collection, through an influencer campaign.

Generate awareness and encourage Gen Z to embrace New Balance's "We Got Now" culture on TikTok.

Promote the Liligo mobile application through a TikTok influencer campaign.

To attract new tourists to Morocco, in search of sport, discovery and excitement.