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UGC is more than just a trend, it is a revolution in the world of social media marketing.
On TikTok, brands have understood the importance of using user-generated user-generated content, which is defined as content created organically and more natively by subscribers or consumers - that is then shared on the brand's own TikTok account.
Imagine being able to create content for your favorite brands while growing your community and making money? TikTok is surely the best platform to become a UGC content creator.
In this article, we will guide you step by step to become a successful UGC content creator on TikTok and get noticed by the many brands present on the platform. You'll learn about the interest brands have in collaborating with these creators and the income you can earn.
What is a UGC TikTok creator?
A UGC creator is a TikTok user who specializes in creating content about brands (user generated content). Most of the UGC videos you see on the platform are not necessarily monetized. Indeed, the vast majority of TikTok users naturally share their opinion on a product they have tested, without expecting anything from the brands other than a comment or a share of their video.
However, as brands began to understand the value of capitalizing on this organic content, more and more "professional" UGC creators, i.e. making money from their content, emerged.
How to become a UGC creator on TikTok
Being a UGC creator, as opposed to a traditional influencer, has many advantages. You don't need to be a household name to start making money. Since the videos you create are posted on a brand's account rather than your own, the quality of your posts is more important than the size of your audience.
To start your journey as a UGC creator, it is essential to develop your content creation skills. Keep in mind that while UGC can be a spontaneous and natural type of content, it still needs to have a quality, even "professional" feel to it. To help you in this process, we have developed six key steps to becoming a successful UGC creator.
Step 1: Be inspired by other designers
This is the same advice we give to brands that want to break through on TikTok. The first step is always to consume as much content as you can to get inspired by what works.
Don't just scroll through your "For You" page or watch all the UGC videos your favorite brands are sharing. Really take the time toevaluate each piece of content to identify the similarities, the characteristics that make a creator stand out.
The idea is not to imitate what others are doing. But to understand what brands and their community are looking for in terms of UGC. Then adapt this formula to your niche, your personality and your universe on TikTok.
Step 2: Identify the brands you want to work with
Before you start creating UGC, make a list of brands you'd like to work with. The best strategy is to specialize in a niche that you are really passionate about, such as fashion, beauty, travel, sports or new technologies.
The content you share will be all the more interesting for your community as well as for the partner brands. The connection you have with the brand and its products will be more authentic. This is precisely what creates engagement and attracts businesses.
Step 3: Practice creating content
All you have to do is produce your type of content. Your first post probably won't be the best, but don't stop producing unique content and perfect your technique. Study the best ways to create content; camera angles, transitions and multimedia effects such as text overlays and audio tracks. It's simple, on TikTok, authenticity is king. Don't try to create perfect videos and formats. Just be yourself and have fun posting content on your account. That's the key to standing out on the platform!
Step 4: Start looking for opportunities
Once you are more comfortable with producing your UGC videos, the only thing left to do is to find your future clients. If you want to become a recognized UGC creator, you need to be proactive, especially when it comes to landing your first collaborations. To increase your chances, select and contact the brands you want to work with. Don't expect them to come to you via DM on their own.
Finally, there are many platforms specialized in UGC to find partnership opportunities. For example, you can register on marketplaces of TikTok UGC creators like Trend, Influee or Insense.
Don't hesitate either to call on an agency like Sleeq to help you develop your career and carry out your first experiences as an ugc designer.
Can you make money by being a UGC content creator?
As with influencer marketing, the income you can earn from sharing UGC content can range from a few dozen dollars a month to several thousand . Also, not all creators are at the same stage of their career, which means they don't all earn the same amount of money.
Most of the time, when you start as a UGC creator, your activity on TikTok will act as a complementary source of income. But as you gain visibility on the platform, it can quickly become your full-time job!
Why do brands collaborate with the creators of UGC TikTok?
If we see more and more creators specializing in UGC on TikTok, it's because brands are very much in demand of this type of content to feed their marketing strategy on the platform.
Indeed, UGC has many benefits for them. It's important to be aware of this because it's by understanding what brands are looking for that you can start to earn more business:
- More profitable than an influencer campaign: Collaborating with influencers with hundreds of thousands (or even millions) of followers is more expensive for brands than "user generated content";
- No need to create organic content in-house: Content creation is a time-consuming process, especially for brands that haven't yet mastered the codes of TikTok. The best option for them is to outsource their content creation to users who are experts in this field.
- Builds trust: UGC content is a great way to build trust with the TikTok community since it is similar to word of mouth.
- Boost sales: UGC is also a great way for businesses to boost sales. According to one study, brands that incorporate UGC into their marketing strategy see an average 161% increase in conversion rates.
Among the brands that work with UGC creators is Airbnb, which regularly shares travel vlogs from users of its platform.
Estée Lauder also challenged UGC creators via the hashtag #NightDoneRight to highlight their flagship product; Night Advanced Repair.
Create content and make money!
The social media platform offers many opportunities for users to generate revenue. The most interesting one is to produce TikTok UGC content, since it is the main marketing lever that brands exploit on the social network.
To become a UGC creator on TikTok, there is no secret.
Continue to create and produce quality videos and look for new opportunities by meeting the brands that interest you! You can earn extra income, or even make a career out of it.
