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Over the past few years, TikTok has become one of the most popular platforms for content creators. With a highly engaged user community, authentic and varied video formats, and a growing brand presence, the opportunities for brand awareness and monetization are limitless.
While quality content is essential to building a community, there's one little trick that can make all the difference: having a certified TikTok account!
The blue badge is the Holy Grail of the platform, but the process of obtaining it is very mysterious and the verification process is not always simple.
In this article, we will explain the steps to follow and the best practices to get your TikTok account certified.
What is TikTok certification?
Just like on other social networks, when you see a little blue badge next to a user's name, it means that their identity has been verified. Verification is usually reserved for celebrities, brands and influencers who have a higher risk of falling victim to fake accounts.
To fight against the numerous "fake" accounts present on the platform, the application has set up the TikTok certification with strict conditions. This certification, symbolized by a blue dot, can establish and strengthen the credibility and brand awareness of your audience by reassuring them about the authenticity of your account. It is important to note that in order to obtain this certification, your account must be authentic and official, and meet the application's requirements. Unlike other social networks such as Twitter, it is not possible to purchase this verified badge, which helps ensure its integrity.
But don't worry, you don't have to be a celebrity to get a certified TikTok account!
How to get a certified account on TikTok?
The TikTok verified badge is not systematically delivered to the most popular accounts. Indeed, the number of subscribers is not the only criterion taken into account to obtain the certification, and it is therefore possible to have a certified account with 0 subscribers or to have hundreds of thousands (or even millions) of subscribers and not obtain the badge.
TikTok pays particular attention to the authenticity and integrity of the account, as well as the quality and relevance of its content. That's why the certification is reserved for accounts that meet all the conditions and that have been verified by the application.
Here are the steps to follow to certify your account on the social network:
1. Meet the certification criteria
TikTok has shared the 3 essential prerequisites for verifying your account and obtaining your blue badge. If you are missing any of them, you will not be eligible:
1. Your TikTok account must be genuine (i.e. it cannot be a fan or republishing account);
2. Your profile must be complete: that is, you must have added a profile picture and a bio. It is also important to connect your TikTok profile to your other social network accounts. Moreover, the platform requires that you have logged in at least once in the last 6 months.
3. You must be over 13 years old.
To be certified, you must also be a public figure and have done something that is notorious. Specifically, you must have done something that the majority of the population knows about and that no one can dispute. So you need a certain degree of recognition to be certified on TikTok. And this is precisely what makes the blue badge so interesting.
2. Build a solid presence on TikTok
When it comes to certification, there is no magic number of followers or views to reach. Indeed, it is not because your TikTok account has several hundred thousand subscribers that you will automatically be certified.
On the other hand, it is strongly advised to have a solid presence on the platform and to regularly publish quality content to be considered for certification. Once your reputation is established on the social network, it is easier to attract, retain andincrease your number of followers.
3. Apply to certify your TikTok account
It is possible to have your account verified on TikTok since November 2022 only. You can access it by following these steps:
- In the TikTok application, go to your profile at the bottom right, then click on the Menu button at the top right;
- Tap Settings and Privacy.
- Then go to the Manage Account tab, and finally to Verification.
- Follow the instructions in the application to send a verification request.
- If you have a Corporate Account, you will only be able to submit one corporate verification request.
- If you have a personal account, you will only be able to request personal or institutional verification.
4. Waiting for TikTok's response
Once you have submitted your request, all you have to do is wait while the TikTok team reviews your request . The waiting time is different for each case. It can take a few days or even a few weeks. We therefore advise you to send a solid application. If it doesn't pass because of a minor oversight, you will have to wait a long time before you can reapply.
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3 tips to get TikTok certified
Now that you know how to get TikTok certified, there are a few tips to help you get the most out of it !
1. Certify your account on another social network
Having a verified account on other social networks increases your chances of being certified on TikTok. It indicates to the platform's team that you already have some influence online.
Each social network has different criteria for certifying its users' accounts. Facebook mainly verifies official brand accounts while Twitter favors active and recognized accounts in several different content categories.
2. Appear in the media
Having a media presence is certainly one of the most effective ways to get TikTok certification, especially if you are not well known. This is because media coverage gives you extra credibility that can help you get certified. TikTok checks your reputation by looking at your press and social media presence. If the platform doesn't find any articles about you, it can deduce that you're not yet well-known enough to qualify for certification. However, it is important to note that media presence is not the only criterion considered to obtain the verified badge.
3. Respect the rules of TikTok
TikTok is a platform that applies strict rules regarding content. It is therefore essential to scrupulously respect the terms and conditions of use if you want to be certified without the risk of being blacklisted by the platform. For example, it is forbidden to smoke in your videos, to show too much nudity or to feature children under 13 years old on your TikTok account.
Any content that violates these rules or is repeatedly reported could prevent your application from being accepted for certification. To increase your chances of getting the verified badge, it is therefore important to avoid posting controversial content or alienating the platform's users.
By following TikTok's rules and creating quality content that resonates with your target audience, you can increase your brand's credibility and improve your chances of getting certified.
Become TikTok certified in 2023
By getting TikTok certification, you can boost your credibility and your audience's trust in your account. Indeed, it proves that your account is authentic and that you have a certain level of notoriety on the platform. It can also help you stand out from the "fake" accounts and impersonators that can damage your online reputation.
In addition, certification can also impact your ability to make money on the platform. Brands and businesses are often more inclined to work with certified content creators, as it ensures a certain quality and a more engaged audience.
In sum, the blue badge on TikTok can bring many benefits to your online presence. However, it is important to note that it does not guarantee success on the platform. The quality and relevance of your content remain the most important factors in building and maintaining a strong and engaged community.
