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At the exclusive Made by YouTube conference, Google announced three innovative new features, designed to transform the way content creators produce videos on the iconic platform.
These innovations are aimed primarily at simplifying the process of creating and editing"Shorts" - short, vertical, dynamic videos that compete directly with TikTok's famous format. This initiative is specifically aimed at users who aspire to share unique videos and stand out on the platform, a space where quality is synonymous with success. It is particularly beneficial for those who encounter difficulties in their creative process, often due to limited expertise in video editing.
At the heart of this transformation is YouTube Create, accompanied by Dream Screen and other significant additions to YouTube Studio, all amplified by generative artificial intelligence (AI). These tools aim nothing less than to rival Capcut, developed by ByteDance, the parent company of TikTok.
Zoom in on these new features and the possibilities they offer for creating quality content.
What is YouTube Create?
YouTube Create is an application affiliated with the YouTube video-sharing platform. It lets you edit videos easily and completely on your smartphone, whether they'rea Short in vertical format, or a video in long horizontal format.
With this application, content creators can easily edit video, cut video sequences, move or rearrange them, add royalty-free music or generate subtitles. Features designed and fine-tuned in collaboration with over 3,000 creators, who actively participated in the design process, and which meet the needs that lie at the heart of content production.
With Create, YouTube aims to broaden the diversity of its content and strengthen its community of creators . The aim is clear: to maintain its position as the world's leading video application, and face up to the growing popularity of other social networks, starting with TikTok.
For the time being, the YouTube Create app is available free in beta on the Play Store for Android users in France, as well as in the USA, Germany, the UK, India, Indonesia, South Korea and Singapore. The iOS version for iPhone is scheduled for release in 2024.
What is Dream Screen?
Alongside the arrival of YouTube Create, the publisher has also announced the launch of Dream Screen. This is a tool powered by generative AI that should be available before the end of the year for a select few users, then in 2024 for all users of the platform.
This experimental feature will enable creators to automatically generate images, videos or backgrounds for their content with a simple prompt. Once again, the aim is to offer YouTube users maximum creative freedom, and significantly increase the quality and diversity of content on the application.
At the launch conference, the YouTube teams offered several examples. By simply typing "Dragon flying over New York City",they managed to generate a video depicting this surreal scene. No doubt, with such special effects at hand, the platform should continue to increase the 70 billion daily views of its Shorts.
How can I use YouTube Create to improve my YouTube videos?
The idea behind YouTube Create is to make video editing easier, so it's not just another editor, butan all-in-one solution. The tool brings together a wide range of functionalities to meet all the needs of YouTube video creators.
After downloading and installing the application, users will be able to access the following functions:
- Basic video editing. WithYouTube Create, you can easily edit your sequences, make cuts, crop your video or slow down/accelerate certain extracts.
- Advanced editing tools. For an even more professional result, you can automatically add subtitles, clean up your audio track to remove background noise, or cut out the background to make it disappear.
- The music and audio library. With Create, you can now access a wide selection of royalty-free tracks and sound effects. The tool can also be used to synchronize video sequences with music.
- Visual personalization. Take advantage of a vast library of filters and effects, and add color, brightness, stickers, GIFs and emojis to your videos.
- Sharing made easy. Once your Shorts is ready, YouTube Create lets you put it online. Here you can resize your videos according to the format you wish to share, then publish them directly to your YouTube channel.
Conclusion
Thanks to all these new features, YouTube is positioning itself as a must-have platform for all creators who want to share quality content from their mobile without any technical knowledge.
In addition to Create and Dream Scream, YouTube has also launched new AI-supported features in its YouTube Studio . These too will facilitate content creation, notably by taking advantage of the potential of artificial intelligence to search for the best soundtrack or to dub content into other languages.
To stay one step ahead of other content creators, it's crucial to keep up to date with YouTube's new editing tools and features. Familiarize yourself with the potential offered by YouTube Create as soon as possible, and share even more dynamic and engaging shorts!
