Why use a TikTok agency for your brand?

In only 6 years of existence, the TikTok application has managed to seduce an ever increasing number of users. In 2021, it was the most downloaded application in the world and it is also the one with the highest retention rate.

Generation Z quickly popularized the TikTok application. But today, it has become a multi-generational platform, where everyone, regardless of age, can find their place and content they like. As proof, TikTok has more than one billion monthly active users, of which 87% are between 18 and 44 years old.

Yet few brands have yet grasped the potential of this social network. Or at least, few companies have yet taken the step of launching on TikTok, creating an account or investing in content creation. 

Why? Because they often face the same problems: how to appropriate the platform's codes? How do I reach my target audience? Can my brand interest the TikTok community and how can I keep it loyal in the long term? So many questions that can slow you down and make you lose out to your competitors on the social network.  

In 2023, it's now or never to take the bull by the horns and to position yourself. If you want your brand to be successful on the platform and avoid several months of trial and error, the easiest way is to be accompanied by an expert agency on TikTok.

In this article, we will go over the benefits of using a TikTok agency and how to choose the right partner for your brand. 👇

What is a TikTok agency?

At the end of 2020, several communication agencies proposed a new support offer to their advertisers on the social network TikTok. Their objective was to help them tap into their creativity and develop their activities on the platform that had been meeting, since the beginning of the containment, a huge craze among users. 

Since 2022, several agencies specialized in TikTok have emerged to help brandslaunch themselves on TikTok in a more global way . They offer to help them launch influencer campaigns, generate UGC (User Generated Content), optimize advertising campaigns, take charge of their community management...

TikTok then decided to form a select group of the best TikTok agencies. These hand-picked partners have been certified to help marketers find the right partners. 

The companies which wish to develop their activities on TikTok have indeed a real advantage to collaborate with this type of TikTok agency. Indeed, this certification implies a referencing of the agency on the official site of TikTok. You will also haveprivileged access to beta advertising formats, as well as to the latest innovations and a much closer collaboration with the platform.

How can a TikTok agency help you?

Before starting your collaboration with a TikTok agency, it is important to understand the services that the latter can offer you . Indeed, it generally has several types of expertise that will strengthen your presence on the application and help you achieve your goals. 

What marketing services does a TikTok agency offer?

A TikTok agency generally offers services that can be divided into two categories: 

• Strategy and creation ; 
• Execution and amplification. 

TikTok strategy and content creation

A TikTok agency can first help your brand create a relevant 360 strategy for the app. For example, they will define your target audience and the goals you need to achieve. But they can also analyze your competitors and the type of content that generates the most engagement with your audience, etc. 

Your future TikTok agency can also assist you in the creation of your content, whether in the studio, in your company's premises, or by supervising your future collaborations with TikTok influencers. 

Execution and amplification of your TikTok Ads

Working with a TikTok agency can also help your brand execute and optimize its advertising campaigns on the platform.

Not only will your partner help you create the content for your TikTok Ads. But he will also take care of defining his objective, targeting his audience and launching A/B tests so that you get the best possible results. 

‍

{{cta}}

‍

The 5 advantages of using a TikTok agency

Now that you have a better understanding of the services offered by an expert agency on the social network, you can certainly see better what benefits it can bring to your brand. 

Here are 5 concrete benefits you can get from working together.

1. Save time with a team of specialists at your disposal

Whether or not you have a team dedicated to your social media marketing strategy, launching an account on a new platform is always time-consuming, and you need to test several types of content to find the one that resonates best with your target audience. 

Working with a TikTok agency allows you to delegate all these tasks to a team of experts. You not only save precious time, but also avoid wasting it by fumbling with an application whose codes and users you don't know yet.

2. Benefit from an expertise in content creation

Creating content on TikTok is very different from other social networks. Whether it's the format of your videos, the tone you'll use, or the trends to follow... You have to respect certain rules if you want to gain visibility and build a community. 

A TikTok agency will help you adopt the very standardized format of TikTok and create native content, which the platform's users are already used to. A key element in the success of your future TikTok campaign.

3. Tame the TikTok algorithm

Content creation codes are only the tip of the iceberg! There are 1001 other rules to respect in order to get into the good graces of the TikTok algorithm. But the main one is to understand that its goal is to keep users on the platform as long as possible. 

To do this, the algorithm will analyze their preferences and offer them an ultra-personalized content feed. For your videos to land in this "For You" feed, you need a good optimization in order to get a good rewatch rate, but also a good completion rate (i.e. the share of users exposed to your video who watch it until the end). A mission you can give to a TikTok partner agency.

4. Know the mistakes not to make on your TikTok ads

Brands starting out on TikTok often make the same mistakes when they launch their first ad campaign. The first is not using native content for their Ads (and sharing overly promotional videos). Many will also define a too precise target, thus increasing their CPM and decreasing their performance. 

Collaborating with a TikTok agency allows you to avoid making these mistakes and to save a lot of time in the optimization of your TikTok Ads campaigns.

5. Take advantage of TikTok's support with a certified TikTok Marketing Partner

As we have already mentioned, a certified TikTok Marketing Partner agency offers youother exclusive advantages, the assurance of working with a trusted partner who has real expertise on the platform. 

By working with an expert partner on the social network your brand can access new features before anyone else. To give you an example, the Ad Campaigns offer you to choose between 7 different campaign goals. But if you collaborate with a TikTok Marketing Partner agency, you can unlock even more objectives, even more tailored to your target market or audience. 

How to choose your TikTok agency?

If you are a brand that wants to develop on TikTok and implement a solid marketing strategy to generate awareness, conversion or downloads, we advise you to choose your TikTok agency carefully.

To make sure you select the right partner to help you achieve your marketing goals on social media, ask yourself the right questions: 

• Does the TikTok agency have the specific expertise you need to take off on the platform (TikTok Ads campaigns, influencer marketing, content creation etc.)?
• Has she worked with brands in your niche before and therefore knows your market well? Feel free to check out her client portfolio. 
• Is its team transparent about its services and rates? The first contact is very important and a fluid communication is absolutely essential to facilitate your collaboration. 

If you want to take advantage of the huge pool of opportunities that the TikTok application represents, we would be delighted to accompany you. Please contact us to tell us about your brand and its goals!