The different types of TikTok agencies

TikTok is the social application that has experienced the strongest growth in recent years . It is now positioned as a new communication channel for brands. The platform creates a whole new market for communication agencies whose mission is to help them create content. 

Many agencies offering services on TikTok have been created since the end of 2020. It is indeed at this time that TikTok started to develop its advertising network TikTok Ads in France as well as its service TikTok For Business which publishes the best practices on the application. Among these agencies, some specialize in influencer marketing or TikTok Ads campaigns, while others offer more global support... 

How to find the best TikTok agency for your brand?

Choosing the right partner for your TikTok operations will mainly depend on your level of maturity and autonomy on the subject. A company with in-house project managers capable of managing a social media campaign can simply call upon a management agency that will book influencer profiles. On the other hand, a brand wishing to delegate creative thinking and project management will rather go to an agency with a more global approach of the support on the platform and taking into account the consulting part. 

In this article, we will present you the different types of agencies operating on TikTok, and how to choose them according to your situation and your stakes.

The different TikTok agencies

Influencer agencies

Influencer agencies are agencies that manage influencers, like artists. They manage their appearances, their collaborations and allow their careers to develop. This type of agency gets paid by taking a 20% to 30% commission on the transactions between brands and their influencers.

They often have exclusivity contracts. This means that the influencer has signed an exclusivity contract with their agency and will only be able to go through them for all his collaborations. If you want to collaborate with this influencer, you are obliged to sign a contract with this agency and to pay their commission. 

The business model is the same as for an agency of models or actors for example. These influencer agencies are not necessarily experts in marketing or in creating content on the TikTok platform. They focus more on managing their pool of influencers than on the success of the influencer campaigns of the brands they accompany. 

Their main objective is to protect the interests of their influencers (who are their clients). In case of disagreement or dispute, they will always side with the content creator.

To conclude, using influencer agencies is recommended if your marketing strategy is well defined intern ally and you only need relevant TikTok influencer profiles to implement it. 

Influence Marketing Agencies

Influencer Marketing Agencies are expert agencies specialized in launching influencer campaigns. This means that they don't manage influencers' careers. They do not sign influencers in their agency. Their clients are brands that want to implement an influencer-based marketing campaign.

The scope of their missions ranges from consulting around the campaign strategy to booking influencers, including the design or production of campaign videos. These agencies often operate on Instagram and tend to develop on TikTok.

They will therefore have a more strategic and technical approach on how to best support you in your influencer marketing strategy on TikTok.

TikTok Ads media agencies

TikTok Ads agencies are more or less generalist media agencies, which havea very advanced expertise on the deployment of advertising campaigns on TikTok .

These TikTok Ads agencies sometimes offer to manage the creative part of your Ads campaign, although this is quite rare. Their expertise is rather to launch TikTok Ads campaigns and to optimize them in order to ensure you the best possible return on investment.

In order not to make a mistake when choosing a TikTok Ads agency, it is best to refer to the list of agencies that are certified TikTok Marketing Partners.

The TikTok Marketing Partners certification is a guarantee of quality. It attests to the agency's ability to launch TikTok Ads campaigns in compliance with the platform's advertising recommendations. 

Sleeq is one of the first TikTok Ads agencies in France to have received this certification. 🥳

TikTok Creative Agencies

These TikTok Agencies are those with the highest level of expertise on TikTok. They are able to make strategic recommendations and run TikTok campaigns that are as close as possible to the platform's codes, whether it is to launch your account, an influencer campaign or a TikTok Ads campaign.

The success of a TikTok campaign is not only based on the way you program your TikTok Ads. The creation of native content determines 80% of the success of your campaign .

Calling on a specialized TikTok agency allows you to have advice in the implementation of your content strategy. Their role is to understand your brand's issues and translate them into your videos.

Calling upon a TikTok agency expert on the platform guarantees you to reach your marketing objectives through several solutions: influencer marketing, TikTok Ads and the management of your TikTok account.

How to choose your TikTok agency?

Now that you know the different types of agencies operating on TikTok, all you have to do is understand how to choose your ideal partner.

In most cases, it is advisable to choose your TikTok agency based on your internal organization and your level of expertise on the platform .

For example, if you have an influencer manager on your team who manages your influencer marketing operations internally, it is more interesting to work directly with management agencies that can mobilize their talents for your campaigns. Your influencer manager will then be able to manage the project management and the global strategy of your campaign.

If you have in-house creative teams, and need to launch TikTok Ads campaigns, a media agency specialized in the application's advertising network will be ideal.

On the other hand, if you prefer your TikTok marketing strategy to be implemented by specialists, but also to delegate project management and content production, the best option is to hire a creative agency that specializes in TikTok.

Top 10 TikTok agencies in 2023

To give you a better idea of which TikTok agency you could work with, here are our top 10 best agencies on TikTok in 2022:

1. Sleeq
2. The Source
3. Sparkle
4. Cosmic
5. Newscreen
6. Wôo
7. SoBang
8. Okcool
9. Neads
10. Verticals

We hope that all this information will help you to see more clearly. To choose the right TikTok agency, keep in mind that you need to start by defining your project. As you've seen, the expertise an agency can provide will vary greatly depending on their specialty. 

And of course, within a specific category of TikTok agencies, you'll need to choose the one you feel most comfortable with. The contact you will have with their teams will ensure that they will be able to implement your marketing project while remaining true to your brand image and objectives. 

We remain available for discussion if you wish to discover the type of support we can offer you. To receive our strategic recommendations, do not hesitate to contact us!