Visit Morocco

The objective

Morocco is a destination already well known to French speakers for its year-round sunshine, its beaches and its unique heritage. This is why the Moroccan National Tourist Office approached Sleeq, with the aim of promoting its lesser known destinations in its country, by addressing an audience of sportsmen, adventurers and moving away from the usual tourist clichés of Morocco.

The objective was to generate maximum visibility and engagement on the social network with this new audience, while referencing SEO TikTok keywords to appear in the search engine of the platform.

The solution

For this TikTok campaign, Sleeq agency developed an influencer campaign, with two content creators from the lifestyle, travel and sport category: Vincent Nadal 3.1 million subscribers on TikTok and 300K on Instagram, and Manon Pasquier 3.3 million subscribers on Tiktok and 416K on Instagram. We organized a trip to Morocco, traveling to several destinations to produce several contents about the adventure of these two influencers.

Accompanied by our teams, the couple of influencers was able to discover and share their contents retracing their trip between the desert and the sea, and the most beautiful destinations to do in Morocco.

Results

In just two weeks, the Moroccan Tourist Office has taken TikTok users on a journey, accumulating more than 5.5 million views and 650,000 likes on the 6 video contents produced, reaching an engagement rate of more than 10%. The ONMT was thus able to improve its visibility on many destinations with videos ranked at the top of the TikTok search engine.