Bonduelle

The objective

Bonduelle has launched a new product on the European market that responds to the new eating habits of young adults, flexitarians who need to eat quickly while taking care of their health.

It's the Lunch Bowl. Delicious mixtures of cereals or rice with vegetables. 100% natural ingredients and a nutri-score A.

For this TikTok campaign, the objective was to introduce the target group (young professionals) to the new product and its various uses (after sports, for lunch at work, etc.) and to bring Bonduelle into line with the codes of more authentic, spontaneous communication, in direct contact with its consumers.

The solution

For this campaign, Sleeq selected 7 German influencers with profiles corresponding to the target audience, and imagined video concepts taking up the main marketing arguments of the product and the brand's discourse.

The campaign enabled Bonduelle to obtain very good organic results and to surprise the TikTok audience, showing that its brand with a traditional image was capable of venturing into new territories of expression. The advertising amplification of the videos then helped redirect tens of thousands of visitors to the new product presentation page.

Results

The activation of influencers from all walks of life, fitness, food, lifestyle and travel created a large audience around the Lunch Bowl, reaching over 4 million views.

For this TikTok campaign with Bonduelle, we managed to achieve an above-average engagement rate of 12.17% . This is due to the work done by the creative team as well as to the strategy implemented: to stage the product in order to help the viewer project himself, and to make him want to taste the product thanks to a purchase incentive at the end of the video.

‍