Sweatcoin

The objective

Sweatcoin rewards its users' physical activity in cryptocurrency (SWEAT). Every step taken is tracked and converted into Sweatcoin, a digital currency that users can use to purchase rewards via an online store, donate them to a list of charities or convert them to other cryptoassets. The fitness app has an international presence, and in addition to gaining widespread exposure, its main goal is to generate downloads in all of its markets, via TikTok, following the lowest possible CPI.

The solution

To meet this objective, Sleeq proposed to produce several creative TikTok Ads concepts, transposable in more than 10 countries.

The 6 creative concepts are based on elements that highlight the benefits of using the product such as: earning money easily and daily, getting in shape by walking, donating to associations "for free" thanks to walking. The concepts are then produced natively at TikTok, with content creators, and with a strategy focused on generation and conversion, activating a relevant call to action at the end of the video.

In order to be able to transpose this video content into several languages, our teams have used a process that allows the videos to be understandable and viewable simply by adding text or a voice-over, translated into different languages.

Results

These campaigns have all been very successful, and in many culturally distant markets.

On the German market in particular, we have accumulated more than 18 million views and generated more than 50,000 downloads. The success is such that our creatives are referenced on the Top Ads site of TikTok where you can find the best creatives in France.