Subway

The objective

The TikTok Subway France account already had some content published on the platform. However, the marketing team was having trouble finding the right TikTok content format to showcase its products on the application via promotional operations. These special operations take place several times a quarter, and require a high reactivity and production speed for a large quantity of creative videos, in order to make all Subway brand consumers discover the sandwiches.

By collaborating with the TikTok Sleeq agency, Subway France wants to be able to broadcast TikTok campaigns promoting their new sandwiches, on a national scale.

The solution

To achieve this, the Sleeq teams decided to produce several videos, with humorous angles, to appeal to TikTok users and make them want to try Subway sandwiches.

As with all the clients Sleeq has worked with, it was important to produce content native to TikTok. In other words, spontaneous and authentic content, using the same codes as those produced by the platform's content creators.

To be sure of producing native content, Sleeq surrounds itself with talent. Accompanied by our production team, these talents are actors trained to speak on TikTok, and who perfectly embody the brand on our shoots.

Results

All campaigns have millions of views.

The first TikTok campaign had exemplary results, and was praised by the TikTok France teams.