New Balance

The objective

Encouraging the Generation Z community to embrace the "We Got Now" culture, supported by famous NBA, athletic and public personality athletes. To do this, the New Balance brand partnered with marketing agency Sleeq to produce an effective TikTok Ads campaign. We divided the campaign into a few simple steps, so that it would be broadcast at each commercial highlight. The objective of this campaign was to generate maximum awareness among the targeted audience and to multiply the number of interactions on each content.

The solution

New Balance and Sleeq decided to divide the campaign into two highlights: Ligue 1 (French soccer championship) and Paris Fashion Week. Our TikTok specialists participated in the creation and production of 6 advertising assets, along with four models and a professional freestyler.

For the Ligue 1 campaign, the artistic direction of the videos was geared towards freestyle soccer, which is very popular on TikTok, shot in an urban soccer setting featuring Tekela V3+ Magique futsal cleats.

For the Paris Fashion Week campaign, the videos were produced in more than 10 iconic locations in Paris, featuring New Balance's most popular streetwear pieces.

Results

The results were very successful for this TikTok New Balance campaign. We're happy to have reached over 40 million views and over 50k likes on the 6 native TikTok creatives. And in just a few days, the TikTok Creative Center reported that one of our videos made it into the top 5% of most clicked content in the Fashion and Sports category.