Neopolis

The objective

Neopolis is a fast-growing mobile application that allows players to buy virtual buildings in their city while competing against their friends.
After an initial success on the social networks Facebook and LinkedIn, Neopolis called on Sleeq to launch their first acquisition campaign on the social network TikTok in order to obtain a valued user base for its fundraising.

The solution

The strategy was to produce different organic content highlighting the concept and features of the mobile game, but also educational content about the different cities of France to awaken the chauvinistic side of the users and to federate a strong community that could be found directly in the game.
After a few days of publication, one of the published videos went viral and allowed the game to obtain thousands of new users in a single evening: this rapid success obliged the developers to quickly upgrade their servers in order to continue to support such an influx of new users. 

So the first campaign was a big first success. 

The different contents were then sponsored via TikTok Ads to be able to federate more users and to better reach the desired audience of +18 years.

Results

After a few months, the result of the campaigns is a huge success, generating more than 40,000 installations of the game, with a click rate of 2.15%! 

With a cost per click of €0.04, the campaign achieved a high ROI, enabling them to achieve significant growth and raise funds to expand internationally.

The Sleeq x Neopolis adventure continues, with new influence campaigns being set up to grow in France as well as in Spain and the UK.