Money Walkie

The objective

Money Walkie is a mobile application for parents who want to keep track of all their children's small expenses. It is used as a wallet and a contactless payment method thanks to its "walkie" box. The young start-up was founded in early 2021, and has won over several French users. The founders expect a serious acceleration and for that, they wish to reach a larger audience throughout France, by generating awareness and acquisition on their website.

The solution

The Money Walkie campaign was created around several angles to highlight the simplicity of the product and its use. The Sleeq team set up a TikTok influence campaign to reach a parental audience, in order to demonstrate that Walkie is also an educational tool that allows for parent-child exchanges on the value of money, its spending, its consumption, its impact through its consumption... We developed this campaign around different creative concepts, but also by activating different influencer profiles in order to widen the audience on the perception of the Walkie and that it can be used as much for children as for the whole family. In a second step, we amplified its native content via TikTok Ads, which allowed the brand to generate more conversions.

Results

The Money Walkie campaign convinced many TikTok viewers of the usefulness of the Walkie product and provided the brand with very impressive results. The activation of influencers belonging to 'non-parent' communities allowed us to reach an extremely large audience - without any loss in content quality or audience. Thanks to the creative teams' ability to stage the use of the walkie in different locations and circumstances, we were able to achieve an engagement rate of 18.5%, well above the average. A life-changer (between practicality and autonomy) for families!