Fitness Park
Sleeq was contacted by Fitness Park to develop the account from scratch and federate a committed community, as well as to manage the acquisition campaigns during commercial highlights.
1,5M
100k
2%
Gaëlle Tryer
Social Media Manager
"For this strategic launch on TikTok, driven by strong performance ambitions, we chose to be supported by the TikTok Sleeq agency. Its expertise on this social network, its creativity and adaptability allow us to offer relevant and effective content on a daily basis and thus gain visibility and traffic. We are delighted with this collaboration which offers us great results!"
The objective
Fully aware that its competitors were increasingly present on TikTok (BasicFit), Fitness Park decided to call on our TikTok agency to set up a strategy to reach the audience on the platform, and to make them discover the sports and fitness brand's gyms. The common objective of this collaboration is for the brand to become a reference in fitness and bodybuilding content. With a strong identity by playing on the uses, formats and codes of the TikTok social network so familiar to its target audience.
The solution
Sleeq decided to frame its recommendations around two main areas: Community Management and TikTok Ads Acquisition. These two areas enable a committed community to be federated around the educational and entertaining values of Fitness Park, while enabling TikTok Ads campaigns to convert this audience into new members.
For the launch of the Fitness Park account on TikTok, Sleeq thought about an editorial strategy, offering frequent and varied content around educational themes affecting sportsmen and women (muscle exercises, tips and advice on movement execution, etc.), more humorous themes and insights from gym experiences. This content makes it possible to engage the audience and generate numerous subscribers. Every month, Sleeq reviews with Fitness Park the results of each video and adapts the editorial strategy accordingly.
On commercial highlights, Sleeq launches acquisition campaigns to generate new members, directly on the Fitness Park website. The content is produced by Sleeq with actors and influencers, and takes a more promotional form than the content on the Fitness Park TikTok account. The videos are scripted to encourage viewers to go to the Fitness Park website and sign up for great discounts.
Results
In one month, the @fitnessparkofficiel account reaches more than 100,000 subscribers and more than 7 million views!
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