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Antoine Godfroy, CEO and founder of Sleeq agency, joins Noémie Kempf in her podcast "The Storyline". This episode is particularly aimed at those struggling to seize the opportunities offered by TikTok. Antoine reveals the secrets of the TikTok algorithm, as well as his recommendations for brands wishing to invest in the platform.
Discover in this episode
When TikTok first launched, many doubted whether it would be possible to acquire a large audience or go viral, whether as an individual creator or a brand. In this episode, Antoine explores why companies have massively adopted TikTok since the beginning of 2022, and what makes the platform so attractive to different sectors. He highlights the nuances between TikTok and other social networks like Instagram or YouTube, notably in terms of content, audience, challenge, advertising, and its vertical video format.
Throughout the show, Antoine shares his tips for truly valuable content, content that will captivate and hold the user's attention on TikTok. He focuses on the quintessence of content: what impact will it have on its viewer? Because in a fiercely competitive environment, poorly adapted content can quickly be eclipsed by the algorithm, which will favor more relevant content. Antoine also looks at the most effective formats on the platform and offers advice to brands on how to adopt them and, ideally, go viral.
To discover this fascinating episode, listen to the podcast on all listening platforms.
👉 Listen to the episode on : Deezer / Spotify / Apple Podcast
Enjoy your listening! 😊
