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[Podcast: Advertising on TikTok

By
Simon Lebrun
May 16, 2023
Last modified on
May 17, 2023
Podcast Gripcast Advertising on TikTok Antoine Godfroy

Antoine Godfroy, CEO and founder of the Sleeq agency, is Benjamin Turc's guest in the "Grip Cast" podcast.

Discover in this episode

This podcast focuses on TikTok Ads and breaks down the different ad formats available on TikTok.

In France, the launch of TikTok advertising has allowed many brands to establish themselves on the platform. Antoine describes the various options a brand can leverage to advertise on TikTok, including how TikTok or third-party agencies can assist them in the application.

In this episode, Antoine delivers his best advice for a brand to succeed in its advertising campaign on TikTok, addressing several points:

  • How to launch an advertising campaign on TikTok?
  • What formats are offered to brands by TikTok Ads?
  • What are the characteristics of an ad creation on TikTok?
  • What are the best strategies for a small business to launch an ad on TikTok?
  • What budgets should be considered for advertising on TikTok?
  • Is advertising on TikTok used to achieve sales and acquisition goals?

In 2021, TikTok Ads is still in its infancy. Many improvements are to be expected, especially in terms of campaign personalization, data analysis and optimization of advertising tools to allow brands to reach their target more effectively and generate sales or traffic on the platform.

To learn more, we invite you to listen to the podcast available on all platforms.

👉 Listen to the episode on: Ausha / Spotify / YouTube

Enjoy your listening! 😊

We'll support you in creating content and setting up effective campaigns on TikTok, ensuring that our actions are in line with your marketing objectives

TikTok Ads
Influence campaign
Content creation
Community Management
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