We'll support you in creating content and setting up effective campaigns on TikTok, ensuring that our actions are in line with your marketing objectives
TikTok Ads
Influence campaign
Content creation
Community Management
Antoine Godfroy, CEO and founder of Sleeq agency, returns to the "Le Rendez-Vous Marketing" podcast, hosted by Danilo Duchesnes. This information-packed episode focuses on the effective use of TikTok Ads as an acquisition lever for brands.
Discover in this episode
Since its advent, advertising on TikTok has largely been perceived in a negative light. However, this perception has changed over the years. Companies, supported by forward-thinking agencies like Sleeq, have reshaped their strategies, opting for a singular yet fruitful approach.
In this exchange, Antoine reveals the secret of TikTok's advertising success: an approach that's educational, fun and sincere. This method has a way of captivating users, especially those from Generation Z who dominate the platform. It's crucial to understand that overly sophisticated or strictly promotional content doesn't enthuse them. They are looking for originality and authenticity.
Throughout this episode, Antoine Godfroy takes a closer look at how companies can decipher and align themselves with TikTok's particularities. He addresses a range of key questions:
- How do TikTok users perceive advertising? Is it viewed positively or negatively?
- How do you create high-performance campaigns on TikTok Ads?
- How do you define your target audience on TikTok?
- What content formats stand out on TikTok, given the predominance of video?
- Is it possible to create TikTok ads without integrating user-generated content?
- How does retargeting work on TikTok? Is there a dynamic advertising format similar to Facebook's?
- Does TikTok Ads make sense for performance-driven companies?
- How do you reconcile influencer marketing and advertising on TikTok?
- Did TikTok face the same hurdles as Facebook following the iOS 14 update?
- In conclusion, what, according to Antoine, are the real keys to success on TikTok?
To discover this fascinating episode, listen to the podcast on all listening platforms.
👉 Listen to the episode on : Deezer / Spotify / Apple Podcast
Enjoy your listening! 😊
