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[Podcast]: Communicating on TikTok

By
Simon Lebrun
May 16, 2023
Last modified on
May 25, 2023
Communicate on TikTok The Marketing Podcast

Antoine Godfroy, CEO and founder of the Sleeq agency, is the guest of Estelle Ballot in the podcast "Le Podcats du Marketing".

Discover in this episode

In this podcast, we invite you to discover Antoine's journey from business school student to popular content creator on TikTok and then to founder of a fast-growing agency, in the space of a few months. Through his experiences, Antoine reveals the true nature of the social network, how the algorithm works and how it is beneficial for brands to launch on TikTok.

The episode focuses on the origins of TikTok, how it became the most downloaded application across the globe, and how its users interact daily with the platform and the contents of the #PourToi news feed.

In France and all over the world, an authentic audience is being created and grows over time, offering every designer or brand the opportunity to make their mark on the platform and become a reference in their chosen field.

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In 2022, TikTok is not yet a saturated social network. There are still leadership opportunities for brands in certain sectors, with competition less intense than on a platform like Instagram.

In this podcast, Antoine stresses the importance for a brand to launch quickly on TikTok and master the rudiments of the algorithm and its formats. This will enable a brand to evolve in parallel with the social network and its ever-maturing audience.

To learn more, we invite you to listen to the podcast available on all platforms.

πŸ‘‰ Listen to the episode on: Apple Podcasts / Spotify / Deezer / Google Podcasts

Enjoy your listening! 😊

We'll support you in creating content and setting up effective campaigns on TikTok, ensuring that our actions are in line with your marketing objectives

TikTok Ads
Influence campaign
Content creation
Community Management
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