UXCO

The objective

UXCO Group is a company that offers residences adapted to the expectations and needs of students and young professionals.

We are proud to accompany UXCO since 2021, and to achieve together their goal of becoming a brand that is a major player in the student housing market.

We are convinced that UXCO can become a reference in its sector on the TikTok application, thanks to our expertise on the formats and codes to be applied on the social network, so familiar to its target.

The solution

After a first influencer campaign in the spring of 2021 that blew up the counters (3 million views and over 100,000 visits to the website), UXCO wanted to renew their trust with Sleeq for the launch and management of their account on TikTok.

For the launch of UXCO on TikTok, we decided to highlight the positive and innovative aspects of UXCO residences.

For this, our teams headed to Montpellier, in their Kabane residence, to carry out filming and creative concepts, with the activation of various influencers and creators of TikTok content.

Our TikTok strategy was really quite simple.

By combining notoriety, spontaneity and creativity, we set up a TikTok influence campaign with the particularity of not changing the tone and style of the activated influencers. This allowed us to convey an impact of authenticity and trust that users are sensitive to on TikTok.

Results

For this TikTok campaign, we produced 12 pieces of content adapted to UXCO's objectives:

• 6 episodes of fiction 🎬
• 4 promotional contents 📢
• 2 fun contents 😜

As a result, in 1 month UXCO reached more than 90,000 subscribers on its TikTok account, more than 5 million views generated and totaled more than 470,000 likes.