Louboutin

The objective

Louboutin Beauty is the subsidiary of Louboutin specialized in cosmetics, belonging to the PUIG group.

In order to increase brand awareness and consideration among a new audience, the brand turned to TikTok for a campaign led with agency Sleeq. Louboutin's main objective was to launch a corporate account on TikTok, and to allow the teams to continue to develop it internally after its launch, by building a sustainable editorial strategy.

The solution

In order to attract an audience as soon as it was launched, we proposed to Louboutin Beauty to produce the first 6 videos and to give the teams a first impulse for this project.

This account launch had many issues specific to luxury brands. First of all, the account had to be aimed at an international market, and therefore content capable of being consumed by a maximum number of people. In addition, this content had to be able to keep premium features, while being adapted to a TikTok format.

To produce the content, Sleeq called on several content creators for a shooting organised in a studio, while validating creative concepts upstream during workshops with the client.

Results

The Louboutin Beauty campaign got quick results from its launch by accumulating more than 10,000 subscribers in the first month.