Domino's Pizza

The objective

The company Domino's Pizza has been developing its account for many months and has quickly managed to federate a community on TikTok. However, between the size of the community, which can quickly be counted in tens of thousands of subscribers, and the number of orders generated on the website (the conversions attributed to TikTok), the link is difficult to make...

This is why, by launching this TikTok Ads conversion campaign with the Sleeq agency, Domino's has mainly sought to generate traffic on its website, and then sales directly from it, around exclusive summer offers.

The solution

For this campaign objective, Sleeq produced 6 creative contents, designed with the aim of generating maximum sales on the website.

The design of these video contents must therefore capture the attention of TikTok users, thanks to a native format, using content creators. In addition to that, the videos have to make users want to go to the website and place an order with Domino's.

Sleeq was based on several promotions, of limited duration in order to emphasize the feeling of missing out on an exceptional offer, thus urging users to visit the website. The video productions were focused on a strong emotional component, allowing the platform's users to find themselves in the emotions presented by the creators: sharing as a friend, the joy of tasting a good pizza, and the fact of getting a good deal.

Results

The campaign stands out for its exemplary results, far superior to all of TikTok's industry benchmarks, where the CPA (cost per order) averages €29.39 on TikTok, compared to €2.57 in our campaign.

The statistics obtained during this campaign are much higher than those obtained previously by Domino's.