Asmodee

The objective

Asmodee, renowned for its board games, has once again called on the expertise of Sleeq agency to promote its latest addition, "Champions!", through a campaign on TikTok. "Champions!" is an atmospheric family game in which participants vote for the personality who will win the craziest and most improbable duels. The ambition of this campaign was to increase product awareness using an influencer strategy based on organic content, reinforced by media amplification.

The solution

To accomplish this, we carefully selected influencers who resonate with the target audience. These influencers, aligned with the defined marketing strategy, played a key role in the success of the TikTok campaign. By choosing to take a diversified approach to content formats, we ensured that we reached a wide target audience and generated genuine interest, particularly during the initial publications, guaranteeing a strong organic impact. Following this organic phase, we boosted content visibility using TikTok Ads. In addition, a redirect link to Amazon was integrated, enabling us to measure click-through rates and assess audience interest.

Results

Asmodee's "Champions!" campaign posted remarkable results, totaling over 11 million views. Thanks to a judicious selection of influencers and finely-crafted ads on TikTok, we increased the campaign's visibility, highlighting the game's unique features. What's more, this content effectively engaged and interested its target audience, amplifying the expected results. A CPM of €0.67 and over 41,000 clicks on the Amazon link, testify to the engagement and interest generated among the audience.