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Asmodee

Asmodee

Asmodee called on the expertise of Sleeq to orchestrate an influencer and promotional campaign on TikTok, to promote its new board game "Champions!

country
France
Sectors
Entertainment
services
Influence campaign
TikTok Ads

+11M

Views

+41K

Clicks

0,67€

CPM
"Sleeq has been supporting us in our influence campaigns on TikTok for over a year now. We were seduced by this young, enthusiastic team who understood our problems as a brand right away. The results of our campaigns have always exceeded our expectations and we don't intend to stop there.

Camille Lepage

Brand Manager

Camille Lepage
Camille Lepage
Brand Manager
Asmodee logo

"Sleeq has been supporting us in our influence campaigns on TikTok for over a year now. We were seduced by this young, enthusiastic team who understood our problems as a brand right away. The results of our campaigns have always exceeded our expectations and we don't intend to stop there.

#Testimonies

They recommend us, find out why

The objective

Asmodee, renowned for its board games, has once again called on the expertise of Sleeq agency to promote its latest addition, "Champions!", through a campaign on TikTok. "Champions!" is an atmospheric family game in which participants vote for the personality who will win the craziest and most improbable duels. The ambition of this campaign was to increase product awareness using an influencer strategy based on organic content, reinforced by media amplification.

The solution

To accomplish this, we carefully selected influencers who resonate with the target audience. These influencers, aligned with the defined marketing strategy, played a key role in the success of the TikTok campaign. By choosing to take a diversified approach to content formats, we ensured that we reached a wide target audience and generated genuine interest, particularly during the initial publications, guaranteeing a strong organic impact. Following this organic phase, we boosted content visibility using TikTok Ads. In addition, a redirect link to Amazon was integrated, enabling us to measure click-through rates and assess audience interest.

Results

Asmodee's "Champions!" campaign posted remarkable results, totaling over 11 million views. Thanks to a judicious selection of influencers and finely-crafted ads on TikTok, we increased the campaign's visibility, highlighting the game's unique features. What's more, this content effectively engaged and interested its target audience, amplifying the expected results. A CPM of €0.67 and over 41,000 clicks on the Amazon link, testify to the engagement and interest generated among the audience.

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