How to use Keywords Insights for your TikTok SEO strategy?

The TikTok platform recently added a new feature to its Creative Center: Keyword Insight.

This new tool allows advertisers to better target the best performing keywords to boost the visibility of their TikTok ads and reach their goals more efficiently. 

With Keyword Insight, marketers can easily explore and identify the most commonly used keywords on the platform, as well as those that generate the most engagement.

This information will allow us to better refine the text of the advertising content, as well as the voice-overs, subtitles or description of the video, in order to increase their return on investment.

In this article, we explain how to use Keyword Insight, optimize the referencing of your ads and gain visibility on the application. 

How important are keywords for TikTok SEO?

First of all, SEO on Tiktok is a strategy that consists in optimizing the videos published on the platform so that they appear at the top of the search results and in the content suggestions, in order to increase their visibility and their interactions.

TikTok SEO gives an opportunity to be known by an audience particularly interested in your industry, since it will search for it by itself in the search bar of the application.

If you want to know more about TikTok SEO and how you can reference your videos on the platform, we have written a special guide for you, which you can find here.

How to access TikTok Keywords Insights?

Concretely, Keywords Insights is a tool available in your Creative Center. To access it, the first thing to do is to create a TikTok for Business account. 

To access the TikTok Keywords Insights tool, go to TikTok Creative Center, and start with :

1. Log in to the Creative Center, by clicking on the log in button in the upper right corner of the page. If you are not logged in, you will not be able to view all your keyword information. 
2. Go to the menu and click on the "Inspiration" tab, then on Keywords Insights
3. Start your search! Filter your search by region, industry, purpose, type of keyword you are looking for and time period of interest. All the factors you have selected will be saved when you log back into Keywords Insights. 

You can then sort the keyword rankings by clicking on the arrows next to the metrics.

But the most important thing is to click on "Details" next to the information. This will allow you to learn more about the use of the keywords and see examples of ads in which they were used. 

How to use the information in TikTok Keywords Insights?

Now that you know how to access Keywords Insights, we'll give you some tips on how to use the information you've gathered to improve the performance of your TikTok campaigns.

There are three key points to focus on: 

• The popularity ranking: it tells you which keywords are the most popular in your country and for your industry. If you want to increase your brand awareness and create better quality content, you need to position yourself on keywords with a high search volume; 
• Percentage of change: this is the rate of change in the popularity of a keyword over a given period. You can study this variation over a period of 7 days, 30 days or 120 days. 
• The CTR : this is the percentage of users who view the ad and click on the link. 

The best way to segment your searches

What makes this feature really interesting for the brands that use it is its intuitive side on the one hand, but especially its segmentation options .

As you become more familiar with the tool, you will be able to refine your searches and target the right keywords for your TikTok SEO strategy even more effectively. 

In addition to segmenting your searches by country and industry, you can also do so by keyword type, in the filters that are offered: 

• Selling points;
• Pain points; 
• Product;
• Target audience; 
• Call to Action (CTA)

So this option allows you to search for keywords based on how they are used/positioned in the text of the video ad. 

You can also segment your searches according to the objective of your advertising campaign , namely: 

• Boost traffic; 
• Generate application downloads; 
• Increase conversions; 
• Boost the number of views on your videos;
• Increase the reach of your content;
• Generate leads. 

And the icing on the cake?

These already ultra-precise categories also include sub-categories that will allow you to go into even more detail.

Keywords Insights allows you to dig deeper into your SEO strategy according to your niche market. For example, for the beauty niche, with natural skincare for oily skin.

How accurate is the data from Keywords Insights?

TikTok specifies that the metrics shared in Keywords Insights are approximate and therefore do not correspond to the exact performance of the TikTok Ads in question. The application must indeed protect the sensitive data of brands. 

Nevertheless, it uses its algorithms to maintain an accurate ranking order and provide your marketing teams with a powerful tool to better design and plan your TikTok campaigns. 

With Keywords Insights, you'll have a better idea of what works on the platform, and a good base to work from to optimize your TikTok videos.