5 examples of a successful TikTok advertising campaign 

When the TikTok app burst onto the digital advertising scene, one of the main questions that kept coming up was: what makes a good advertising strategy on TikTok? And truth be told, in the early days, no one knew the answer to that question.

Advertising on TikTok was completely unknown territory. 

For several months, the TikTok team supervised all the advertising campaigns launched on the platform, most often with large budgets. In fact, it was mostly the big companies that were first able to launch a TikTok Ads campaign on the social network.

Little by little, advertising on the application was opened to all. All brands, whatever their means, were able to do their own tests. And many of them have been able to do so because the platform represents a new audience, new advertising formats, constantly evolving trends, but also new codes that must be adapted to.

For the brands, it was therefore necessary to think about what could work, then to test and analyze how their marketing could be used on TikTok.

Now, the platform offers a simplified advertising platform that makes it easy to create and target ads, collaborate with influencers and measure the success of your campaign in real time.

With these new tools, many companies have managed to make successful TikTok Ads .

Here are 5 examples, in different ad formats, that you can use as inspiration to launch your first campaign on the app. 

A look back at the best TikTok advertising campaigns

Acer - In-feed Spark Ads

For the launch of its Chromebook Spin 513, the brand carried out an advertising campaign in partnership with Google and Boulanger.

As part of this TikTok ad, creator Youssoupha Diaby (@youssgang) produced a video that uses the codes of TikTok: there is a dialogue between several characters all played by the creator. The video tells a story through this dialogue. Finally, it is based on a music and globally on the audio. So many elements that ensure a good viewing time of the video.

The tone is humorous and offbeat, just like the content creator chosen for the campaign. The placement looks much more like a content that the creator could have created himself than a collaboration. The only difference is that it actually talks about the brand and highlights its product. 

Typology - In-feed Spark Ads

The company with natural and sustainable skincare products, has developed on TikTok with the main objective of generating conversions while maintaining a good Return on Investment.

To do this, they set out to collaborate with many creators in the field of beauty and wellness, including @nourbenh. The latter produced an ultra-native video, in line with the other videos she posts on her account. The video took the nature of a Typology product review. This format allows to show its use and its result in a simple way and as close as possible to reality. Users can then project themselves and see how the product could look on themselves.

Fitness Park - In-feed Spark Ads

Fitness Park set out to establish itself on TikTok through organic videos, influence and media amplification.

The brand of fitness centers has called on the creator @superboumj, to reproduce one of its concepts in a Fitness Park gym. The concept having already proved its worth on the creator's account, Fitness Park has thus ensured itself an important visibility. The goal being to federate a community on the brand's account, the influencer simply mentioned them in the description to redirect traffic to their account.

The brand has collected more than 200,000 new subscribers on its TikTok account. Above all, it has succeeded in converting this audience into members.

Hugo Boss - Branded Hashtag Challenge

To make your audience interact, it is also possible to create challenges, based on a hashtag. The goal is that users produce content and participate in the distribution of your marketing message via this hashtag.

To encourage content creation on their #HowDoYouHugo hashtag, the brand produced an entertaining first video, featuring dancer and content creator @avemoves.

The video encourages users to bring their energy by replicating a new routine choreographed to the track "Body Movin" by Big Matthew.

Calvin Klein - Branded Hashtag Challenge

Similarly, the Calvin Klein brand is launching a challenge based on #onlyinmycalvins.

The objective of this format is toencourage users to generate organiccontent via a community challenge. Many of them, use in its videos products, like the designer @luvanthony activated by CK, featuring clothes from the collection.

What makes a great TikTok ad?

To be successful on TikTok, you need to really understand TikTok.

In other words, you need to know what sets TikTok apart from other social media platforms - and how you can leverage its unique advertising style to create your ad on TikTok that engages Generation Z.

To summarize, a good TikTok Ads respects the following ingredients: 

• Customized videos and a strong identity that clearly communicate your brand values;
• Organic content that resonates with its users and fits naturally into their For You feed.
• An easily identifiable message that establishes your voice as a brand to reach a wider audience.

You are just a few clicks away from using advertising on TikTok; contact us or visit our dedicated TikTok Ads page.